The Financial Goals and Investment Behavior of Cryptocurrency Investors

Bitget, the top platform for crypto derivatives and copy trading, has conducted an extensive study that sheds light on the financial goals and ambitions of cryptocurrency investors and how investment behavior varies among different nations. The research included more than 1,500 responses from participants in 20 different countries, including Europe, China, Japan, South Korea, Turkey, and English-speaking countries.

Key Findings:

Heading 1: Main Financial Goals

Outline:

• Crypto investors prioritize improving their standard of living and quality of life.
• Zuid-Korean investors aim to increase their standard of living, while Malaysians and Taiwanese prioritize family income.

Heading 2: Impact of Gender

Outline:

• Gender influences financial goals.
• In South Korea and Japan, female investors focus on personal finances, while some male investors prioritize improving family finances.

Heading 3: Education Funding

Outline:

• Education is an important goal for female investors.
• In Turkey and the US, approximately 27% of female investors use crypto investments to fund their children’s education.

Heading 4: Investment Amounts

Outline:

• Chinese investors are active, with 19% investing more than $100,000.
• In Europe, Turkey, and South Korea, approximately 50% of investors invest between $1,000 and $10,000.

Bitget conducted this comprehensive study from May 2023 to August 2023. The research correlated a survey on financial goals and investment behavior in the selected countries with various factors, including the distribution between men and women and investment amounts.

Main Financial Goals

In most markets, the two main financial goals for participants are improving their own standard of living and enhancing their family’s quality of life. Notably, South Korea, Canada, and Turkey showed the highest demand for improving the personal standard of living, with percentages of 46%, 44%, and 41% respectively. On the other hand, some cryptocurrency users in Malaysia and Taiwan view crypto investments more as a crucial source of family income, with 36% of respondents in these markets prioritizing improving their family’s quality of life over other financial goals.

In some European countries and the US, users invest in cryptocurrencies with the dual goal of improving their own standard of living and that of their families. For example, in the United States, Germany, and the United Kingdom, the percentages for these two goals are remarkably close. However, a different trend emerges in some Asian countries, where users are more inclined to improve their personal standard of living. The greatest contrast is observed in South Korea, where 46% of respondents aim to improve their own standard of living through crypto investments, while only 16% do so for their families, with Japanese users having similar ideas.

Impact of Gender

A deeper dive into gender-related aspects reveals that female investors in most countries show more interest in crypto investments aimed at improving their family’s financial situation compared to male investors. South Korea is an exception, with 17% of male investors indicating a desire to improve their family’s financial situation through crypto investments, while only 12% of female investors share the same sentiment.

Female investors in various markets, especially in South Korea and Japan, show a greater tendency to improve their personal financial situation than their male counterparts. Specifically, 49% of female users in South Korea and 41% in Japan invest with this goal in mind, while the percentages decrease to 45% and 30% for men.

Education Funding

In Turkey and the US, female investors are more likely to use crypto investments to finance their children’s school expenses and tuition, with 27% of respondents choosing this goal. In contrast, the percentages for South Korea and Japan are significantly lower, at 5% and 4% respectively.

Investment Amounts

Regarding the invested amounts, the research reveals intriguing insights. In South Korea, Japan, Turkey, Europe, and English-speaking countries, a significant portion of investors, including 51% in Europe, 49% in Turkey, and 46% in South Korea, have made investments ranging from $1,000 to $10,000.

Conversely, China emerges as the country with the highest investment amounts, with 18% of investors allocating amounts between $50,000 and $100,000, and an additional 19% investing between $100,000 and $500,000 in cryptocurrency assets. These varying investment amounts reflect the different financial landscapes and risk appetites of cryptocurrency investors in different regions.

Conclusion

This comprehensive study by Bitget provides valuable insights into the financial goals and investment behavior of cryptocurrency users in various global markets. While motives and behaviors differ by region, some common threads emerge, reflecting different stages of crypto adoption.

Continued research in user segments and regions will yield deeper insights as the crypto space continues to evolve. Follow-up surveys can track changing behavior over time. While crypto as an asset class still has room to mature, Bitget believes it has transformative potential to serve diverse financial needs globally.

About Bitget

Bitget was founded in 2018 and is the world’s leading cryptocurrency exchange that offers Copy Trading services as one of its main products. The exchange serves over 20 million users in more than 100 countries and regions, committed to helping users trade smarter by providing a secure, comprehensive trading solution. Bitget inspires individuals to embrace crypto through collaborations with credible partners, including the legendary Argentine soccer player Lionel Messi and the official organizer of eSports events, PGL.