Lufthansa Group Introduces Non-Fungible Tokens (NFTs) in Loyalty Program

Lufthansa Group, a global aviation conglomerate, is venturing into the world of blockchain by introducing non-fungible tokens (NFTs) in its loyalty program. This program rewards loyal users with unique benefits.

Lufthansa and Crypto

Lufthansa Group is a globally operating aviation conglomerate that includes some of the largest airlines such as Lufthansa, Austrian Airlines, and Swiss International Air Lines. The company provides passenger and cargo transport as well as additional aviation-related services.

The program, known as Uptrip, allows passengers to earn digital cards by flying with the various airlines associated with the conglomerate. These digital cards are based on the type of aircraft the passengers fly with, the destination, and the days of travel.

Uptrip has already been successfully tested by 20,000 users. The platform was developed by Lufthansa Innovation Group and built on Polygon (MATIC), a layer-2 network on top of Ethereum (ETH). Users earn special benefits when they complete sub-collections. Examples shared by Lufthansa Group include access to airport lounges and free in-flight Wi-Fi.

Coca Cola’s Entry into NFTs

Aside from Lufthansa, other major companies are also experimenting with the technology, a significant development that makes NFTs and crypto usable for the mainstream audience. Coca Cola, in collaboration with leading crypto exchange Coinbase, has launched a unique NFT collection called Masterpiece. These digital collectibles are part of Coca Cola’s summer promotional campaign, integrating classic art with the iconic Coca Cola bottle.

Among the NFTs are interpretations of Dutch masterpieces like Vermeer’s Girl with a Pearl Earring and Van Gogh’s The Bedroom, all intertwined with the Coca Cola brand. The NFTs are priced between 0.0011 ETH and 0.014 ETH (approximately $2-$25) and are sold on Coinbase’s recently launched Base layer-2 network.