Coca-Cola Launches New NFT Collection Titled “Masterpiece”
Coca-Cola, in collaboration with Coinbase, the major American cryptocurrency exchange, has announced the launch of a new non-fungible token (NFT) collection called “Masterpiece.” NFTs are tradeable digital collectibles that do not have a physical form but can be linked to a physical object. Each NFT is unique and can be seen as a digital ownership certificate.
The Crypto Collectibles of Coca-Cola, Vermeer, and Van Gogh
The NFT collection is being released in association with Coca-Cola’s “Masterpiece” media campaign. In this collection, Coca-Cola offers eight artworks available for purchase as part of the “On-chain Summer” promotion event. These NFTs feature classic artworks combined with the iconic Coca-Cola bottle. Notably, two of the art pieces are renowned Dutch masterpieces: Johannes Vermeer’s “Girl with a Pearl Earring” and Vincent van Gogh’s “The Bedroom.” Both of these masterpieces are connected to the famous Coca-Cola bottle.
To purchase a Coca-Cola NFT, Ethereum (ETH) is the accepted currency. The NFTs are individually sold at prices ranging from 0.0011 ETH to 0.014 ETH, equivalent to $2 to $25.
NFTs on Coinbase’s New Ethereum Network
The launch of The Coca-Cola Company’s NFT collection coincides with Coinbase’s “On-chain Summer” Festival. This event, lasting several weeks, celebrates the launch of Coinbase’s own Base network. Base is a layer-2 network for Ethereum. Earlier this month, Coinbase’s Base network was officially opened to the public. With this scalable layer-2 solution on Ethereum, transactions are processed outside of the ETH blockchain.
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It is worth mentioning that this is not the first time the globally renowned soft drink brand has launched an NFT collection. Over two years ago, Coca-Cola auctioned NFTs with the aim of raising funds for the Special Olympics. At that time, Coca-Cola’s first NFT “lootbox” was sold as a single asset for over $575,000.
The new NFT collection by Coca-Cola, in collaboration with Coinbase, brings together classic artworks and the iconic Coca-Cola bottle. With prices ranging from $2 to $25 per NFT, these collectibles can be purchased using Ethereum. This release coincides with Coinbase’s “On-chain Summer” Festival, which celebrates the launch of their Base network. Coca-Cola’s venture into the world of NFTs is not new, as they previously organized an NFT auction to support the Special Olympics. With their latest collection, Coca-Cola continues to explore the potential of digital assets and their connection to the physical world.